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ۼ (hyunji) ۼ 2010/08/05 ȸ 3495
мǿ мǿ ̵ ª ȭ ӿ ̿ Ϻ м ѷ Ͽ ٵ ٻ « Ÿ ⿡ ö. £ ̸ 캻 ϱ⿹ʹ ޸ Ϻ 帶 ̿() ٷ ۵ ұϰ ɻ ٵ ɰϰ ߶ϴ Ϻ ŬΡ ° ñ߰, °δ ⼼ Ϻ Forever21 ǻ ľ̾⿡ ȣڿ Ǯ ʵ ԰ () ߴ. ŬΡ ѱ ޸ ΰ ǰ ǰ ־. ġε Ȳݿް ־ 5 ϰ 3~4 6 ū Ÿ ϱ? ѱ мǾ迡 ζ ϴ (?) ȭ ִȭ ߱  ° ʷ µ ϴ . Ϻ мǾ ο ް Ʈ尡 ߷ Ȳε ŬΡ UJ ʹ ߴٰ ľ߰, Կ ̶ ִ ġ 귣 ° ٰ Ǵߴ. ׷鼭 ŬΡ δ ƴ ̴. ͳƼ갡 и غ Ǿ ̴. װ غڡ н Ŭ п ߴ. SWEEPING JAPAN! ° 4 ī Ͽ Forever21 . ׾߸ ¥ (Regional) ϴ SPA . ڶ ִ ¡ ɸ´ Ļ ̳ Ʈ ݿ ǵ. Ϻ ڴٴ Forever21 ĵ ʴ ִ. ǥ SPA 鿩ٺ ̹ Ϻ ٸ ־. Ѵ. м з ٲ. ̰ ޶. ä ɻġ ʴ١. 츮 տ ϸ Ӹ Ÿ ޾ µ 2% ä ΰ ãƼ Űġ() ߴ. Űġ ãư ö 15и ٸ ɿ ̶ ִ. ñ ϰ Űġ 濡 츮 ϴ ӿ м ݰó ͽ Ҵ. ߽ ô ͽ 4P ͽ Һ ߽, ߽ɽô ͽ 4C ͽ 濵п غ ! Űġ 4C ͽ Ÿ̰ ÷̽ İ. 90 ̱ 뽺ijѶ̳ θ ŽĿ´̼ ͺ(Robert F. Lauterborn) ó âϸ鼭 4C MIX ̷ Customer Solution Cost Convenience Communication̶ ⿡ ߴ. 4C ȯ ͽ 4P Mix ȣ ϵǸ鼭 21 濵 Ű尡 ̶ ׷(GRU) ó 4C 4P ȣ Ͽ ּ ִµ, Place ٴ ̶ Űġ 4C Mix ô ̴. 4C Mix Ÿ Űġ ظ ִٴ Űġ ȭϴ ô ߽ Һ ظ ش. Űġ 4C Ű ߿ ó ŷ ִ ٷ 밣 Ŀ´̼ (Jazz) Ҹ ߰ ִ. ô, ô븦 鼭 Űġ Ϻ ϴ ǵ ̰ Űġ ù° ھ ִ. Ʈ η 丮 ü 365 Űġ ãԲ ù° Ŀ´̼ ھ ̴. Űġ ð ζ Ÿ ־µ ٷ ̿ 뱸ġ(Ϣ) ̾. Ұ 18 1960(׷ 2010 Űġ 50̶ 簡 Ҵ) θ ϴ ٽ FUNKY Ŭ ϸ鼭 ۵ Ϻ Ŭ Űġ Ϻ ī η ó ״. Ŭ鵵 (ʤ) JBL D44000 ý( ó Ǽ ä Ѿ) θ ߰  ϱ ϸ鼭 Űġ ð Ʈ ֽ ¾ٴ Ѵٸ ׸ ٹ ̶ ġ ΰ?  Űġ Ŀ´̼ ϸ鼭 л ġߴ 70 Ϻ ũ ǵ ̷ ȭ ҵ Ͽ 1986 ų ũ ǵ Űġ() Űġ ù ° Ű尡  Ǵµ Ǹ ̴. Űġ ° Ű ī ̺ Ͽ콺. communication Ҵ. Űġ Ÿ 鼭 Ҵ پ Ŀǿ ͷ Ĵ Ը ī̴. ٹ浵 η Űġ ī Ը ƴ϶ ִ Ŀǿ پ ϸ鼭 ҷ ֿ ǰ ִ. ° Ű Cost, Convenience Communication ̴. Ϻ () θ 濡 Űġ Ž ۵ȴ. и ǹ ƮƮ Űġ ߽ и ̵ ġ س и 緡 濡 ִ , ׸ ε鿡 ޸Ӵ̶ и Ѵ. ӿ ̿ ġ 찡 Ѵ. Ⱓ ڸ Ű Ϻ ε Ѱ ȭ ǰκ ϰ ݵ 겲 ׻ պ. 濡 (ء) Ͽ ָӴϰ ε 𿩵 ϰ ̵ س پ 丮 Űġ Ѵ. ̷ () Cost, Convenience Communication Ұ Ͽ س Űġ ̵ƼƼ Ȯϰ ڸű ϴ ̴. Customer Solution õǾ Customer Benefit Ű̴. ϴ ? κ ã?  Ѿ ұ? 츮 Ӹ ͵ ų ̳ ٸ .  ̰ Һڴ Ӿ ȯ ൿ ִ. ٷ INPUT ? EXPERIENCE ? PERCEPTION ? UNDERSTANDING ٽ ȯ ̾ ൿ Һڴ 귣忡 Ȥ Ϸ 䱸ϰ ȴ. ̶ Production Ű PLACE PRICE PROMOTION Ŀ͸ӿ ã 4P ͽ ԵǾ ٵ ̹ ̷ ȭ Ǿ ô뿡 츮 ִ. Űġ ̷ ȯ ߿ ȯ Ƽ긦 ϴ Customer Benefit Ѵ. ٷ ¡ó ڸ ̳īö(̪) ̴. ũ ȿ Customer Solution ? ǹ 켱 丮 Ѵ. 켱 귣 οƼ Ȯϴµ ȿ 缺 Ͽ ƹ Ȯ ٶ ô뿡 ٰ ߽̿ 칰 ߿̶ 丮 缺 ȮϿ ̼ ô뿡 ߻Ͽ ε鿡 Ǹ dzó ־ٴ ھַο̶ 丮 Ͽ ϸ, GTO(Great Teacher Onizuka, 츮 󿡼 û 󸶷 ˷ Ϻ ȭ ) ֿ Ǿ  ̵ ŷ Ҹġ ī( ) ij͸ ϰ Ǿ ϺεӸ ƴ϶ 迡 Ϻ ִϸ̼ ϴ ̵ ѹ Ͱ ѹ 鸮 ׻ ٰ ̾Ű Ͼ߿ 긮 ̼ ϰ Before Service Customer Benefit Ѵٴ ̴. Űġ 4C ذ 츮 õϱ⿡ Ÿ ϴ ͵ . и м ϰ ȭϰ з ۵θ° ٲ ô뿡 Űġ и . ȭ ƺ Űġ 츮 ٶ ѹ ͵ ̴. <: 蹦ȯ CMGǥ> ó: мλƮ 2010.7.23
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