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Ҹſ, мǾ迡 ģ ?
ۼ (kimna) ۼ 2019/08/23 ȸ 1410
¡ ڵ £ ̾ 7 1 ǥ ' ', 츮 ε ̿ Ϻ ݰ 翬 ̾. ׷ Ŭΰ 1 Ÿ (?) Ǵ. "ѱ Ҹ  ܱ ٰ , ⿡ ŭ ." īŰ Ÿɽ нƮϸ ְ繫å(CFO) ߾ Ŭ Ϻ ǰ Ҹ  ⸧ ̺ξ. Դٰ '' Ҹſ ٽ Ÿ DZ ߴ. Ҹ  ṵ̈ ̷ ִ. Һڵ SNS '' Ȱ 귣 귣 Ϻ 귣带 IJϰ ϰ, ü ѱ 귣带 ϴ İ ִ. * Ҹſ м 귣忡 ġ ? * "ϱ ɽ ̴. ־ ڸ ϴ ̶ּ Ѵ. ϴ η ִ. Ҹſ Ÿ Ǵٺ ü 忡 츮 . Ȳ ̶ ̾߱⵵ Ժη Ȳ̴." _ Ϻ 귣 ȫ "Ŵ ٸ ÷̼ ̸鼭 Һڿ Ȯϰ ִ. ̹ 11 ̺Ʈ ̿ 귣 ÷ ȹ ǰ غϰ ִµ, ش ׸ ̹ Ϻ Ҹſ Ȱ 𸣰ڴ." _ ̼ 귣 "Ϻ 귣 غ ̾µ, ´. 츮 ٽ Һڴ ¶ο 'Ҹ' '' ̽ ΰϰ ϴ ̱ ̴. ۷ι 귣 ȯߴ." _ ũ ݵ ÷ " 귣 ݻ ´ٰ ϴµ, Ƹ 츮 ߰ ij־ 귣 ظ ִ. ߰ ij־ 귣 κ ȭ θ Ŭο ̳ ׿ ġϰ ִµ, Ŭ Ҹŷ 湮 ٸ鼭 α ü پ ϴ." _ ߰ ij־ " ϴ A 귣尡 Ҹ Ʈ ö. ũ Ű澲 ʾҴµ, ̵ ǰ ְڴٰ л ̵ 'Aݾ.. б ֵ ' ϴ. Ҹſ Һڵ鳢 ϰ ϰ ִ . Ҹ ĸ ʴ 찡 ." _ 50 Һ Ҹ Ÿ 1 Ŭ, 7 20% ϶ Ŭ Ҹſ ۵ 7 20% ˷. ī 50% پٰ. ÷ ̿ Ŭ 7 ȵ̵ Ȱ (MAU, ߺ ڼ) 29%, ݱ 28% ߴٰ ߴ. ϰ Ȱ ڼ(DAU) 40%, ݱ 40% . 8 α 3 ġ Ŭ ٰ 鼭 Ҹſ ϴ Һڵ鿡 밨 Ȱ. 2009 10 10 ѿ ̶ Һڵ ǹ̺ο ϰ ִ . ׷ 8 Ϻ нƮϸ "ѱ Ϻ ǰ Ҹſ Ȯǰ ־ Ŭ 7 " ϸ鼭 "3 Ҹſ 'ุῡ '̶ ׾. Һڵ Ŭο ̾ нƮϸ غ ̰ ִ GU Ҹ Ʈ Խ״. Ӹƴ϶ ξǰ Ʈ, ABCƮ پ Ƽ 귣 ŷϸ Ҹſ Ȯϰ ִ. Ϻ Ϻ 귣 ̹, ȹ ū Ÿ Ծ. Ϲݱ⿡ Ϸ ߴ ȹ Ȳ Ѻ . Һڵ ϸ Ű ϼ ż Ҹ ٶ Ȳ̴. Ǹ ñ . Ҹſ мDZ 󸶳 ݻ . ڴ " κ Ȯ ִ. 귣忡 ٴ ̴. 忡 ԵǴ Һڰ ð ǵ þ. ¶ο 귣 Ǵ 쵵 ξ . ׷ ǹ̴" ߴ. 귣忡 , ȿ '۽' ״ " Ϻ Ҹſ ݻ ִ 귣峪 ̹ ̴. ׵ ǰ , ȫ, ÷ پ о߿ źź Ƿ ״ٰ ǿ ȸ ʶ ִ. غ ִ ̶ ݻ "̶ ٽ ¤. 7 Ѵް Ϲݱ⸦ ܳ 캸, ũ ݻ ż(ǥ ¼) 'ž' BYC(ǥ )' BYC' ׸ ̷(ǥ ֿ) Ƽ '' ִ. ž Ϻ Ҹſ Ȱϰ ̷ 7 ⵿ 20% ߴ. '𿡾' ǸŰ µ, ⺸ 80% ø鼭 ⵵ ⵿ 120% ߴ. 'Ҹſ ׸' 鼭 ְ ȿ ־. ̹ Ϲݱ⿡ Ŭ Ʈؿ ϴ ܿ ߿ '¿' ۳⺸ 5 ø 500 Ѵ. е 淮е 30% Ȯߴ. ⿡ Ŭ ̾ ̳ ̽̿ . 'Ҹ ׸' ž١BYC ü ǰ Ǹ Ȱ ż ڴ "ǰ Ÿ ̰ ִ ǰ Ѵ. 7 ܿ ǸŸ ߴµ, 淮е غ 5% ȷȴ" ߴ. Һڵ 2޿ ѹα ӽ 100ֳ Ƽ ̹ 8 ̴ ǰ ŷϸ ž ̹ ƴ. ǰ ̾ ٸ ε Ȯ۵ ĥ ȴ. BYC α ǰ 'ɸ' ǸŵǸ鼭 70% Ǹ ϰ ִ. Ƽ ǥ ǰ Ǹŷ 2~3 . ǸŸ 6 1Ϻ 7 18ϱ ڻ 239% Ǹŷ þ . BYC Ư Ϻ ΰ ѱ ȭƮƮ ϰڴٰ ǥ 8 9, ȭ ġ Ǹ ޴ μ ߰ſ ް ִ. ڴ "ɼ ų 20~30% ϰ ִµ, ش ó Ѵ" ߴ. 1~7 7% þ , 7 ⸸ 10% 弼 ߴ. ̴ζ Ϲݱ 15% ȴٰ. Ŀ(ǥ ȿȯ) Ŀ Ҹſ ۵ ¶ θ Ʈ 14%, 5 28% þٰ . Ϻ 귣 ǰ ̹ Ƿ ʼ LSƮ(ǥ ) 귣 ν彺 ڴ " ü 귣 Ű Ƶٽ ۷ι 귣 ¶ 귣 ϰ ް ȭ ´. ׷ Ȯ þ. ⵵ ߰, ϴ ߼" ߴ. 귣忡 Һڵ 귣带 ˸ ִ ȣ ȸ ´. ׷ ֱ ̳ ̺Ʈ å, ȣϴ ܱ å̴. ȿ ִ 귣 ֱ Ŀ԰, üҸ Ƽ ǰ ϸ Ƿ 귣̴. Ϻ м ڵ Ŭΰ ū ϶ ȴµ '' Ʈ̳ Ŭ α⸦ ̲Դ ǰ üҸ Ǹ ־ ̶ Ѵ. Ϻ 귣尡 α⸦ Ȯ ϾƸ ־ ǰ ̹ٴ غ ִ. ü ִ ǰ ǰ ̹ ׾ƿ 귣尡 ִٸ, Һڵ鵵 Ҹſ ȯ ִ. ݴ ī޶ ǰ üǰ ã Ҹŵ ´. Һڵ Ʈϰ ϴ. ü 귣忡 絵 IJ ϰ ִ(Ϻ Ȯ ִ). ̶ ̳ ٷι ̽ ü Ʈ ϰ Ѵ. ֱ ʿ Һ ʴ ٴ ̴. ̶ ; к 'ֱ ' ' ' ؾ ϴ . ó : мǺ ۱ Fashionbiz , ۷ι мǺϽ Ű.
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