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2019/08/23 |
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1420 |
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¡ ڵ £ ̾ 7 1 ǥ ' ', 츮 ε ̿ Ϻ ݰ 翬 ̾. Ŭΰ 1 Ÿ (?) Ǵ.
"ѱ Ҹ ܱ ٰ , ŭ ." īŰ Ÿɽ нƮϸ ְ繫å(CFO) ߾ Ŭ Ϻ ǰ Ҹ ⸧ ̺ξ. Դٰ '' Ҹſ ٽ Ÿ DZ ߴ.
Ҹ ṵ̈ ̷ ִ. Һڵ SNS '' Ȱ 귣 귣 Ϻ 귣带 IJϰ ϰ, ü ѱ 귣带 ϴ İ ִ.
* Ҹſ м 귣忡 ġ ? *
"ϱ ɽ ̴. ־ ڸ ϴ ̶ּ Ѵ. ϴ η ִ. Ҹſ Ÿ Ǵٺ ü 忡 츮 . Ȳ ̶ ̾߱ Ժη Ȳ̴." _ Ϻ 귣 ȫ
"Ŵ ٸ ÷̼ ̸鼭 Һڿ Ȯϰ ִ. ̹ 11 ̺Ʈ ̿ 귣 ÷ ȹ ǰ غϰ ִµ, ش ̹ Ϻ Ҹſ Ȱ ڴ." _ ̼ 귣
"Ϻ 귣 غ ̾µ, ´. 츮 ٽ Һڴ ¶ο 'Ҹ' '' ̽ ΰϰ ϴ ̱ ̴. ۷ι 귣 ȯߴ." _ ũ ݵ ÷
" 귣 ݻ ´ٰ ϴµ, Ƹ 츮 ߰ ij־ 귣 ظ ִ. ߰ ij־ 귣 κ ȭ θ Ŭο ̳ ġϰ ִµ, Ŭ Ҹŷ 湮 ٸ鼭 α ü پ ϴ." _ ߰ ij־
" ϴ A 귣尡 Ҹ Ʈ ö. ũ Ű澲 ʾҴµ, ̵ ǰ ְڴٰ л ̵ 'Aݾ.. б ֵ ' ϴ. Ҹſ Һڵ鳢 ϰ ϰ ִ . Ҹ ĸ ʴ 찡 ." _ 50 Һ
Ҹ Ÿ 1 Ŭ, 7 20% ϶
Ŭ Ҹſ ۵ 7 20% ˷. ī 50% پٰ. ÷ ̿ Ŭ 7 ȵ̵ Ȱ (MAU, ߺ ڼ) 29%, ݱ 28% ߴٰ ߴ. ϰ Ȱ ڼ(DAU) 40%, ݱ 40% .
8 α 3 ġ Ŭ ٰ 鼭 Ҹſ ϴ Һڵ鿡 밨 Ȱ. 2009 10 10 ѿ ̶ Һڵ ǹ̺ο ϰ ִ . 8 Ϻ нƮϸ "ѱ Ϻ ǰ Ҹſ Ȯǰ ־ Ŭ 7 " ϸ鼭 "3 Ҹſ 'ุῡ '̶ .
Һڵ Ŭο ̾ нƮϸ غ ̰ ִ GU Ҹ Ʈ Խ״. Ӹƴ϶ ξǰ Ʈ, ABCƮ پ Ƽ 귣 ŷϸ Ҹſ Ȯϰ ִ. Ϻ Ϻ 귣 ̹, ȹ ū Ÿ Ծ. Ϲݱ Ϸ ߴ ȹ Ȳ Ѻ . Һڵ ϸ Ű ϼ ż Ҹ ٶ Ȳ̴.
Ǹ ñ . Ҹſ мDZ ݻ . ڴ " κ Ȯ ִ. 귣忡 ٴ ̴. 忡 ԵǴ Һڰ ð ǵ þ. ¶ο 귣 Ǵ 쵵 ξ . ǹ̴" ߴ.
귣忡 , ȿ '۽'
״ " Ϻ Ҹſ ݻ ִ 귣峪 ̹ ̴. ǰ , ȫ, ÷ پ о߿ źź Ƿ ״ٰ ǿ ȸ ʶ ִ. غ ִ ̶ ݻ "̶ ٽ ¤.
7 Ѵް Ϲݱ⸦ ܳ 캸, ũ ݻ ż(ǥ ¼) 'ž' BYC(ǥ )' BYC' ̷(ǥ ֿ) Ƽ '' ִ.
ž Ϻ Ҹſ Ȱϰ ̷ 7 ⵿ 20% ߴ. '' ǸŰ µ, ⺸ 80% ø鼭 ⵿ 120% ߴ. 'Ҹſ ' 鼭 ְ ȿ ־.
̹ Ϲݱ Ŭ Ʈؿ ϴ ܿ ߿ '¿' ۳⺸ 5 ø 500 Ѵ. е 淮е 30% Ȯߴ. Ŭ ̾ ̳ ̽̿ .
'Ҹ ' ž١BYC ü ǰ Ǹ Ȱ
ż ڴ "ǰ Ÿ ̰ ִ ǰ Ѵ. 7 ܿ ǸŸ ߴµ, 淮е غ 5% ȷȴ" ߴ. Һڵ 2 ѹα ӽ 100ֳ Ƽ ̹ 8 ̴ ǰ ŷϸ ž ̹ ƴ. ǰ ̾ ٸ ε Ȯ۵ ĥ ȴ.
BYC α ǰ 'ɸ' ǸŵǸ鼭 70% Ǹ ϰ ִ. Ƽ ǥ ǰ Ǹŷ 2~3 . ǸŸ 6 1Ϻ 7 18ϱ ڻ 239% Ǹŷ þ .
BYC Ư Ϻ ΰ ѱ ȭƮƮ ϰڴٰ ǥ 8 9, ȭ ġ Ǹ μ ߰ſ ް ִ. ڴ "ɼ ų 20~30% ϰ ִµ, ش ó Ѵ" ߴ.
1~7 7% þ , 7 ⸸ 10% 弼 ߴ. ̴ζ Ϲݱ 15% ȴٰ. Ŀ(ǥ ȿȯ) Ŀ Ҹſ ۵ ¶ θ Ʈ 14%, 5 28% þٰ .
Ϻ 귣 ǰ ̹ Ƿ ʼ
LSƮ(ǥ ) 귣 ν彺 ڴ " ü 귣 Ű Ƶٽ ۷ι 귣 ¶ 귣 ϰ ް ȭ ´. Ȯ þ. ߰, ϴ " ߴ.
귣忡 Һڵ 귣带 ˸ ִ ȣ ȸ ´. ֱ ̳ ̺Ʈ å, ȣϴ ܱ å̴. ȿ ִ 귣 ֱ Ŀ, üҸ Ƽ ǰ ϸ Ƿ 귣̴.
Ϻ м ڵ Ŭΰ ū ϶ ȴµ '' Ʈ̳ Ŭ α⸦ ̲Դ ǰ üҸ Ǹ ־ ̶ Ѵ.
Ϻ 귣尡 α⸦ Ȯ ϾƸ ־ ǰ ̹ٴ غ ִ. ü ִ ǰ ǰ ̹ ƿ 귣尡 ִٸ, Һڵ鵵 Ҹſ ȯ ִ. ݴ ī ǰ üǰ ã Ҹŵ ´.
Һڵ Ʈϰ ϴ. ü 귣忡 絵 IJ ϰ ִ(Ϻ Ȯ ִ). ̶ ̳ ٷι ̽ ü Ʈ ϰ Ѵ. ֱ ʿ Һ ʴ ٴ ̴. ̶ ; к 'ֱ ' ' ' ؾ ϴ .
ó : мǺ
۱ Fashionbiz , ۷ι мǺϽ Ű.
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