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÷ ̸̹
۷ι ڻŷ , Ը Ѱ غ ȸ
Ŀӽ, Ű ۷ι ؾ
# л B(21) ƮƮ м Դ´. ϴ 귣 ̴. ̹ ̵̡ ̴ ǰ ؿ Ʈ ߴ. ǰ̶ .
# A(24) ȭǰ . ϸ ̸ 缭 ìܵδ ̴. 11 ὺ̿ ϸ ȭ 귣 α ǰ ݿ 뷮 ߴ.
Һڵ ִ ۷ι Ȱ¦ ȴ. ô Բ ô밡 ãƿ ̴.
迡 ڻŷ Ը 2015 1 5480 (ȭ 1259 3290) 2020 4 580 (ȭ 4542 9310) ū ̴.
۷ι ڻŷ м Ը 4812 (ȭ 540) 2022 7129 (ȭ 800) Ը Ȯ ٺô.
Ŀӽ " Ǹڵ Һڵ ũν ڻŷ ȭǰ ִ" " ô븦 ¾ Һ Z뿡 ؿ ε ʿ䰡 ִ" ߴ.
۷ι Ŀӽ ,
̱ '̵' ߱ 'ὺ' ڱ Ѿ ϴ ۷ι ̺Ʈ ڸűϰ ִ. 縦 ̲ ΰ ٷ ۷ι Ŀӽ ̱ Ƹ ߱ ˸ٹ. ̵ Ȱ Һڵ ϴ ľϴ ̷ٴ ̴.
Ƹ Ҹ ڻŷ ŷ ̱ ü 49.1%, ݿ شȴ. 1779 (ȭ 199) ߴ. ֱ Ƹ ̱ ÿ ġ ðѾ 1 ϱ ߴ. ̴ ۷ι ô뿡 ûϴ ٰ ũ.
Ư м ι 弼 ĸ. Ƹ 2017 Ƿ ¶ 2400 (ȭ 271) 2 6質 پö. Ӹ ƴ϶ 絵 м ι ڸ ؿ ø м ϰ ִ.
ü Һڵ ϴ ü PB 7 ȹϴ Ǹ ߰ ƴ ҵ óϰ ִ. Ӹ ƴ϶ ۷ι 귣 'Ű' '緹' ΰ ۷ι ǸŸ ߴ. 'Ű' Ƹ ۿ Ұϸ ۷ι 귣 Ƹ ȭ ̶ ٺ ִ.
߱ ˸ٹٴ Ƹ ϴ Ŀӽ ̴. ˸ٹٴ ܳ B2C ÷ 'Ƽ' C2C ÷ 'Ÿٿ' ϸ ߱ Ŀӽ Ѵ. Ư 'Ƽ' ۷ι ÷ 'Ƽ ' ϸ ۷ι ֿ ߵ ʼ ߴ. ֱٿ ۷ι SPA 'ڶ' Ƽ Ű м 忡 ȭϰ ִ.
'ὺ(, )' ˸ٹ Ȯ ִ ǥ . ὺ̴ ʱ Ÿٿ ߱ ټ ¶ θ ϸ ߱ Ը ̺Ʈ ڸűߴ.
11 11 ὺ̿ 2135 , ȭġ ȯϸ 35 4474 Ը. ̱ ִ Ը ̵ Ⱓ 谡 Ϸ 62 2000(ȭ 7) 5谡 Ѵ´.
'¡' ˸ٹ ڸ մ ߱ 2 ̴. 2004 ¶ θ ° Բ ' ¥ ǰ Ǹ ʴ´' Ģ ̷ ִ.
Ư '¡' ¶ Ͻ źźϰ ϴ Ʈũ Ư¡̴. ڱ 7000 ̸ ֹ ǰ ϰ ϴ 500 ̸ ҹ ۷ι ¶ ö.
߱ ڻŷ ų 27% 7 3000 (ȭ 1268 3750) Ȯ, ¶ м Ը ȭ 200 Ը ȴ. ߱ ִ ڻŷ ̶ ٺ ִ.
'' ۷ιȭ, Ȯ ʿ
츮 Ŀӽ 7 ϰ , 5 3 Ը ̶ ̴. ߽ɿ '' ִ. B2C '' ʰ ؿ Һڿ ŷ , ؿܽ ô ִ ִ.
û 3б ؿ ŷ ⵿ 11% 1555(鼼 ), ŷ ü Ը 2 ̻ ȴ. ü Ŀӽ Ը 5% ܸ ϰ Ȯ忡 ûȣ .
ڴ " Ŀӽ 忡 ̹ ġ " "ü ؼ ȭϴ ʿ"̶ ߴ.
ѱ ǰ ؿ Һڰ Ŀӽ ÷ ֹϰų, Ƹ, Ƽ, Ŀӽ ÷ ϴ ִ.
ѷ dz Ծ K-мǰ Ƽ ߱ ū α⸦ 鼭 ִ. ' ' ߱ ū Ÿ Ծ, ߱ ὺ̿ м&Ƽ 3 ϴ Ȱ . ̷, Z мǺι, LGȰǰ, Ƹ۽ м&Ƽ Ǵ. Ҿ ߱ ٱ ̶ ִ.
Ŀӽ 鵵 ۷ι ϰ ִ. ֱ ū ָ ܿ ̴. ݵκ ¶ ְ Ը 2 2õ ڸ ġϸ ٵ ִ. Ư ý ȭ, ê ⺻ ý ؿ Һڵ ø ħ̴.
11, ̺ڸ ¸ϵ ຸ δ. ̺ڸư ϴ G ߹ ۷ι 'KƮƮ' īװ ߴ. Ư Һڰ dz ̱, ߱, Ϻ 70 ִ Ʈũ ' ' ֹ ϳ ؼߴٴ ް ִ.
11 ۽ý ȭ ϰ ִ. 11 ؿ ÷ '' ϴ ڸƼ 5% 275 ߴ. ڸƼʹ ̱ Ϻ, ߱ ڻŷ Ȱ ֿ 7 Ȯϰ ִ. 11 ڸƼ ڸ ȸ ̿ ִ Ȯߴ.
ī24 ũ ڻŷ ַ ÷ Ȱ δ. ̵ ȣ ؿ ǰ ִٴ . ī24 θ ֹ ƽ ؼߴ. , ˸, ϸ ŷ ȯ ߴ. Ƹ , Ƽ ۷ι Ŀӽ θ ؿ Ƿθ ۷ι Ͻ õ â̴.
Ʋڸ(ǥ ߿) θ հַ '' ֱ ÷ Ͻ Ѿ 귣 ۷ι Ŀӽ ÷ Ű ߿ ̴. ũŰ θ '' غ Ϻ ȭѴ.
Ŀӽ ÷ ڴ " ¶ 忡 ¶ ÷ ġ ִ" "÷ ۷ι ܳ Ͻ ÷ ٸ ¶μθ ۷ι 忡 ս "̶ ߴ.
, ¶μ Ȱȭ Ű쳪
迡 , Ȯ Ȯ ִ ؿܰ Ȯ ʿϴٴ ִ. ټ ü ؿ â ؿܿ ȯ ǰ û ݼ 뵵 ġ '躸 ū' Ȳ̴.
ڿο ұ Ʈ Ź ؿܰ ϰ , ǻ 鿩ٺ ƽ . ؿܰʹ 2015 22, 44 2018 8 14 ũ ߴ. 54 9 پ Ȳ̴.
ڴ " ް ϰ ִ Ȳ ַθ ؼ ֵ ؿܰ Ȯ濡 ʿϴ" ߴ.
̷ ǰ߿ ε ϴ ̴. δ 12 ұ ¶μ Ȱȭ ΰü ȸǸ ֵ ۷ι ÷ ý ߴ. ۷ι ִ ÷ ߱ μƼ긦 ϰڴٴ ֿ Ȱ̴.
ǽѴ. ұ ϴ ұԸ 鿡 ο ý ִ. Ҿ, 籹 Ǹ ¶μ ȭ ߴ. ý ¶μ ý Ǹ Ű ڵȯǵ ϰ, ǰ ŷο ٿ ǰó δ㵵 ȭ ̴.
ó: мλƮ 2019 2 11
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