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(admin) |
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2005/02/28 |
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4148 |
ʽ 1999 2004 Ǹŷ ϸ س ؿԴ. 1999 40 ְ ߴ 弼 ȭǾ 2002 37 ϶߰, ȸ ̴. Ⱓ ȸ ȭ Һɸ ȭ Ƿ ι Ÿ Ծٰ Mintel International мߴ. Mintel International ̱ ʽ塯 , Ҹ ü ġ ִ , 귣 ǰ ϴ ü鵵 ǰ ǰ £ ̴. Ϲ 12-17 ʴ Ʈ(tween) ھ̵ Ƿ Կ , Ժ ̰ 鿡 ̴. ü Ҹžü ̷ Һڵ ָϰ ִ. ̵ Ƿ Կ ƴ϶ 1998-2008 10-14 α 4%, 15-19 12% DZ ̴. Ⱓ ū Ǵ ɴ 55 ̻ α, 55-59 α 46% þ ̴. ߳ ܳ Ƿ 켱 мǰ ҵ ؼ ̶ Mintel Ѵ.
ü ū ÷- 嵵 Ƿ迡 ο ȸ ϰ ִ. ٸ ÷ 鵵 мųʺ ϰ , ̷ ǰ ϴ ſ ̴. ü Sara Lee KN Ltd. Ը پϴ. Ը ū ϼ ߽忡 ִ ȸ , ʿ Ưȭ ұ鿡Ե ȸ ִ. Sara Lee , Ǹϴ Inner Self ϰ ִµ, ǸŵǴ ǰ ֿ 귣 Hanes ̴. ݸ, Kellwood Company ټ ұ ȭ ü ü 귣 ǰ ϰ ִ. Ϻ ȭ Natori Josie ǰ Ϻ 鿩 ٸ Ҹžü ȭ ϰ ִ.
Ǹŷ ŵΰ ִ ι Ҹžü, ȭ, ü, , īα, ͳ ſ پϴ. ߿ Ҹžü 忡 ū ϰ , ǰ پȭ, ü 귣 üῡ Ծ 弼 ϰ ִ. 嵵 忡 ִµ, Ǹ ʴ ̺ (2004 4-58) ܳ Ƿ ð ִ. ̿ Բ ο Ӽ ϰ ִ. 30 ̻ Ƿ ϴ Chico's Soma Ǹ ϰ , Sara Lee䵵 Ȱǰ Ǹ Inner Self ߴ.
2004 11% ̻ ͳ, ֹ Ǹŵ Ÿ. ڻŷ Ư ü ū νð ̿ ް ִ. Mintel 翡 , 82% 켱Ѵٰ , ַ Ѵٴ ڴ 8% Ұߴ. 6% ǰ м 켱Ѵٰ ߴ. Mintel ̰ ϼ ڸ, T-, Ʈ̴, ӿ ȣϸ, ̰ Ѵٰ мߴ. Mintel ǰ ߱ ǰ ʽ 2009 6% ߴ.
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